The Field Guide to Victorian Produce (2012) was developed as the first of our Field Guide series – which aims to reconnect producers and consumers. This series was an output from the Queensland OpenIDEO Challenge we ran with IDEO in 2010. Developed in our studio as a self-initiated project, the Field Guide is a beautifully illustrated directory to 350+ SME food businesses in VIC. The objective of the book is to map the food sector and to start to create a body of research which is released via an open source approach. Have the Guide delivered to your doorstep! Simply select your location below, to purchase your copy securely via PayPal, the price includes GST.


Please note: due to our small team orders may take up to 12 days to arrive.


This Guide supports our food producers and contributes to the creation of a better food system. It makes it easy for anyone to be a ‘locavore’, to access quality produce from their food region, or to enjoy regional food tourism by going direct to the source. The Guide also connects growers to new markets by providing a platform for them to tell their story and sell their goods. The Field Guide to Victorian Produce is a valuable addition to the Victorian food sector – a much needed resource and a practical tool.






Join our growing community. Become a Field Guide stockist – together we can recalibrate Australia’s food system by reconnecting producers and consumers.